The internet plays a significant role in many areas of our lives, from food and fashion to travel and healthcare, influencing the decisions we make. It allows those who have purchased a product or service to provide reviews without any restrictions. These opinions, which objectively assess the success of a service or product, can be highly reassuring for many people.
This is certainly true in the healthcare sector as well. According to research, over 90% of patients review patient feedback online when researching doctors.
According to the graph above, patient reviews impact:
So, they matter.
Don’t let a negative review about your clinic, yourself, or your team get you down. In many cases, patients tend to disregard overly negative comments with exaggerated expressions, meaning the damage to your reputation is likely to be limited.
No matter how negative the review, always respond politely. Potential patients are more likely to overlook negative comments due to your professional demeanour.
Using patient reviews is a great opportunity to improve your clinic and enhance the patient experience. If you don’t want to fall behind, make sure to frequently check and respond to online feedback about you, showing that you value your patients’ opinions. If you’re concerned about not receiving enough positive feedback, check out our other article! :)
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