Improve Your Online Reviews in 4 Steps

Online reviews play a significant role in patients choosing you. The more reviews your clinic receives, the higher your chances of ranking higher in searches.
Written by
Nisa Atıcı
Published on
October 5, 2021

Online reviews, where patients directly share their own experiences, play a significant role in influencing potential patients to choose you. The increasing number of individuals providing online feedback in recent years shows that online reviews have become a reliable and indispensable tool.

Having a large number of reviews about your clinic increases your chances of appearing higher in online search results. However, to create a positive impression, these reviews must be predominantly positive. 

Are you struggling to maintain your positive feedback? We recommend following these four steps to help you out. 

1. Integrate Technology into Your Clinic 

Let both your clinic and your patients benefit from the conveniences offered by technology. Leave behind the days of filling out endless forms, complex appointments, and disorganised payments, and offer your patients a better experience. As a result, your patients will share the comfort, convenience, and ease of your clinic in their positive online feedback. 

2. Build Strong Relationships with Your Patients

Communication is key to the patient experience. A simple and genuine conversation during the consultation can be highly valued by your patients. Listening to their dental concerns and addressing their worries will help you establish a good patient-doctor relationship. You should also continue your communication with patients outside the clinic using various tools such as SMS, email, and social media. Being accessible to your patients will set you apart from others.

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3. Ask for Your Patients’ Feedback

If you’re curious about what your patients think about the treatment, clinic staff, and other services, just ask!

After each appointment, you can send an automatic “patient satisfaction survey” to encourage your patients to share their opinions. Your patients will appreciate knowing that their feedback is valued.

You can use the following example text:

Dear patient, thank you for choosing us. You can share your feedback on the service you received at our hospital using the link below.
Your feedback will help our hospital and others in the digital space. https://dentd.medicasimple.com/memnuniyet
Once again, we wish you a speedy recovery...

Dent D Clinic

In addition to positive feedback, you may also receive critical comments. If this happens:

  • Respond as quickly as possible, preferably within 24 hours. If your patient is not satisfied, be sure to acknowledge their complaint. (This shows both current and potential patients that you are attentive and responsive.)
  • Do not mention any details about the patient’s health information. (Even if the patient discusses their health condition, do not deviate from standard regulations.)
  • Maintain a conciliatory tone and encourage the patient to contact you by phone or email, avoiding further discussion in the public forum. (Even if you do not hear back from the patient, potential patients will see that you offered a solution.)

You can also prepare a template like the one below to respond to negative reviews:

Hello,

My name is Esin, and I am the Patient Rights Officer at Dent D Clinic. We place great importance on seeing both our strengths and areas for improvement, so if it’s convenient for you, we would like to discuss your issue in detail and assist you. You can reach me at 0 (534) or via email at [email protected].

Wishing you good health.
Esin Kırtepe - Dent D Clinic

Your thoughtful approach in responding to patient feedback will also catch the eye of potential patients. 

With Medicasimple, your patients will be able to share their feedback via online forms that they receive on their phones or by email as soon as they leave the consultation. This not only makes it easier for your patients to provide feedback but also continually boosts your online reputation.

4. Look After Your Team’s Motivation

Patients can sense if your team is tired or unhappy, which can negatively impact the patient experience. To improve your online reviews and ratings, you should also consider your team’s motivation. 

Medicasimple makes tasks easier for your team by handling online bookings, reminder notifications, payment planning, stock management, and allows you to manage tasks within the clinic. 

Ultimately, the only thing that will encourage your patients to share their experiences is the service they receive from you. Your online reputation will rise in parallel with an increase in reviews and ratings. Over time, more reviews and better ratings will create an excellent first impression for potential patients.  

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